For the third year in a row, we have dedicated the month of May to letters. The first time we presented their creators, the second time – calligraphy, this year we have focused on logos and logotypes, so… on four consecutive Mondays you will see the works of four colleagues who have dedicated their creativity to this difficult mission. Let's start with…
Svetoslav Stankov
Education:
Primary education: Economics and Management
Bachelor's degree in Marketing
Professional experience:
Over 10 years of experience in the field of brand and corporate identity, illustration and graphic design
2018 – present – Stankov Creative / Burgas, Bulgaria – Owner / Founder
2018 – present – Ladder Digital / USA – Graphic Designer / Illustrator
2013 – 2018 – Muse Creativity / Burgas, Bulgaria – Graphic Designer
2010 – 2012 – Affect Media / Varna, Bulgaria – Graphic Designer
Exhibitions/projects/awards/participations:
Exhibitions:
2018 / Definition Of Feelings, Solo exhibition, The Little Things, Sofia, Bulgaria
2017 / Generation Millenium, Sofia’s International Festival of Literature, Sofia, Bulgaria
2016 / Color – Word, solo show, The Little Things, Sofia, Bulgaria
2015 / Eat.art, group show, Smuggler's dinner, Sofia, Bulgaria,
2014 / The tote the antidote, Betahaus, Sofia, Bulgaria
2013 / T-shirts`n`tote bags, Solo exhibition, Tri-cottage shop, Sofia, Bulgaria
2013 / Lonely sailor, Solo exhibition, Barbossa, Burgas, Bulgaria
2013 / The tote reload, +Tova, Sofia, Bulgaria
2013 / Mixed up, Burgas, Bulgaria
2012 / Koshmart, Sofia design week, Sofia, Bulgaria
2012 / Koshmart exhibition, Varna, Bulgaria
2011 / Pop art exhibition / Contempo festival, Varna, Bulgaria
2011 / New wave collective / Contempo festival, Varna, Bulgaria
2010 / Under art – street art exhibition, Varna, Bulgaria
Awards:
Behance - Creative Leader / Behance Portfolio Review 2013
Behance - Creative Leader / Behance Portfolio Review 2015
Behance – Project “Norma – Restaurant & Steak House” featured in Graphic Design / Branding selection on Behance – 2020
Behance – Project “Norma – Restaurant & Steak House” featured in Illustrator selection on Behance 2018
Behance – Project “W.kids – Language School – Branding” featured in Illustrator selection on Behance – 2018
Behance – Project “Language School – Branding” featured in Graphic Design / Branding selection on Behance – 2017
Participations:
Design Weekend – March 2019, Plovdiv, Bulgaria – (Lecture Topic: “How I Got Here and Beyond. The Path of a Graphic Designer”)
Beyond The Mockup – November 2018, Varna, Bulgaria – (Lecture Topic: “Being a Designer is Not Enough”)
Behance Portfolio review 2017, Burgas, Bulgaria – (Topic: of the lecture: “How I got here and beyond. The path of the graphic designer”)
Publications and interviews:
2018 / Capital Light, magazine, Bulgaria
2016 / Capital, newspaper, Bulgaria
2016 / The Programme, magazine, Bulgaria
2015 / Creative Bags, book, SendPoints, China
2015 / The Programme, magazine, Bulgaria
2015, 2014 / Viž!, magazine, Bulgaria
2014 / Co-mixer, comics book, Bulgaria
What does it actually mean to make logos/logotypes? Tell us about your process.
Creating a logo means getting as close as possible to the client’s goals – to help them create a successful business with a recognizable identity that accurately and clearly conveys its message. The logo is the intermediary between the business and the audience, and therefore it is of great importance to me to help build a strong connection between them, to make it work in the best possible way. It should not be forgotten that it is not only about the image of the business, but also about the image of the client - using a specific product or service, the client builds a desired image for himself. For this reason, the process is always interesting and different.
Is the logo/logotype an illustration?
A logo nowadays is a very broad and abstract concept. There are different logo styles, including one in which the sign is more illustrative than a concise, logical and graphically designed symbol. There is nothing wrong with that, of course. The most important thing is that it works optimally for the business, combined with a good brand identity.
What is the logo/logotype of what do you dream of creating?
I could not answer this question unequivocally and specifically. For me, every new project is exciting and interesting enough and I put all my passion and professionalism into it. So each next one is a dream project.
What do people most often NOT know about making a logo/logotype?
For me, the most important thing is that we should not consider the logo separately from the entire brand identity and concept of the business. Before we start creating a logo, we need to solve many other problems and questions that the business faces, the most important of which are what is the goal and what does it need to develop in the future; what is the client they are aiming for, as well as a bunch of other questions. I personally use a questionnaire that I send to the client before starting work. After the client fills in the necessary information, I already have the information I need to start working and create the best possible product that will work for his business.
Favorite examples that have inspired you in your work? (authors, works or similar, maybe a picture or two)
Good examples are everywhere around us and stand next to the bad ones. The most important thing is to be able to understand them – to be able to make the difference, sifting out the best for ourselves. What I have set as a goal as a professional and what I always strive for is to try to re-educate the audience, to put them in a better visual environment, regardless of whether it is online or offline. When people start to see only the good examples, those that are truly quality and valuable, then this goal of mine, and I am sure that of many of my colleagues, will be achieved and we will enjoy the simplicity, purity, concreteness and functionality around us.
Website:
https://linktr.ee/stankovcreative
Facebook/Instagram/Twitter page:
https://www.facebook.com/stankov.creative/
https://www.instagram.com/stankov.creative/
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